Advertising 2.0 is here. Are you playing?
“360 degree guerrilla marketing” is the latest weapon in marketing. It is an inexpensive, yet high-impact advertising tool, which penetrates consumers from all angles.
Low- cost, guerrilla advertising opens the door to all advertising budgets. Marketing campaigns are becoming strategic; using tactical methods to surprise the consumer and, inevitably, make a lasting impression. Business experts now realize that the most successful brands are those that instill an emotional connection to consumers.
Advertisers are looking for novel ways to connect with the consumer. The possibilities are endless as they look into the cultural trends within specific communities. Today’s consumers crave fresh, intelligent material, and are now resistant to traditional marketing tactics. Businesses are finding guerrilla advertising to be an essential tool for getting brand names close to their consumer in groundbreaking and creative ways.